Why is he called Chad?
Today's focus is Chad.
Have you ever wondered why Chad is called Chad an American nickname?
His full name is Yasutora Sado and it is spelled like below
茶 read "sa" means "tea"
渡 read "do" means "to cross over"
泰 read "yasu" means "calmed and relaxed"
虎 read "tora" means "tiger"
He is called chad because Ichigo miss read Chad's last name Sado.
茶 character can also be read "cha". And "cha" sound's much familiar for us in daily life.
So Ichigo read Chado in stead of Sado.
That's why Chad is called Chad.
In Original Japanese Manga, it is spelled Sado, but probably since there is a nickname Chad, in English version on Anime Bleach he is called Chad.
Japanese Anime Bleach character list
http://en.wikipedia.org/wiki/List_of_Bleach_characters
Image from Anime Bleach Game offical site
http://pierrot.jp/title/bleach/index.html